About the Role

Geotrek is building its marketing team from the ground up, and we need someone who makes the whole machine run. This is not a glamorous role — it’s an essential one. You are the person who keeps the calendar tight, makes sure emails go out on time, tracks the project list, and ensures that every workstream across a fast-moving team stays on schedule.

If you’re the person your team has always turned to to organize the chaos, build the tracker, and actually follow through — this is your role. You’ll work directly with Hanna (Director of Marketing) and across every marketing contractor and in-house team member we have.

What You’ll Own

Email Marketing Execution

• Build, schedule, and deploy email campaigns in HubSpot — newsletters, nurture flows, promotional sends
• QA every email before it goes out: links, UTMs, mobile rendering, list segmentation
• Maintain list health: suppression logic, unsubscribes, engagement-based segmentation
• Pull performance reports post-send and flag key metrics to Hanna

Project Management

• Own the marketing project board in Monday.com — keep it current, accurate, and useful
• Track deliverables across 10+ contractors and in-house team members; follow up proactively on blockers
• Run weekly marketing team check-ins — prep the agenda, take notes, distribute action items
• Flag capacity issues, timeline risks, and dependency conflicts before they become problems

Marketing Calendar

• Maintain the master marketing calendar in Google Sheets — the single source of truth for all campaigns, launches, events, and content
• Coordinate campaign timing across paid, organic, email, and events so channels stay aligned
• Keep the calendar synced with trade show and expo schedule (15 shows annually)
• Surface conflicts and sequencing issues to Hanna proactively

What We’re Looking For

• 2-4 years of experience in a marketing, coordinator, or project management ro
• Experience with email platforms — HubSpot preferred; Klaviyo, Mailchimp, or similar also considered
• You live in spreadsheets. You make trackers for fun. Your Google Sheets game is strong.
• Familiarity with project management tools — Monday.com, Asana, Notion, or similar
• Strong written communication — you can write a crisp email and a tight action item list without being told twice
• Detail-oriented in a way that actually matters: you catch the broken link, the wrong date, the unsuppressed list before it ships
• Calm under pressure and able to manage competing priorities without dropping the ball

Bonus Points

• Experience supporting a small, fast-moving marketing team in a DTC or e-commerce brand
• Familiarity with UTM tagging, basic analytics, and how to read a Looker Studio dashboard
• HubSpot certified or working toward it
• Passion for the outdoor or adventure space — you get what we’re building

What You’ll Get

• A foundational role in building something — you’ll have visibility across every part of the marketing operation
• Direct mentorship from Hanna and exposure to brand, performance, and content strategy at a growth-stage company
• Room to grow as the team scales — this is a long-term seat, not a temp role
• Competitive salary, health benefits, and a team that actually uses its PTO

Salary Range: $65-$85k, Annually